BrandCraft 1: Why You Have to Build a Brand to Grow Your Business

You will never create anything big unless you make it a brand- whether a bank, musician, university, toilet paper, politician, search engine, fast food restaurant, Computer, soft drink, charitable organization, media house, clinic, law firm, athlete, church, etc.If this is a fact why do so many entrepreneurs and SME Business owners work so hard to grow their business without trying to make them brands? They invest time, money and effort to develop innovative and quality products, systems, hiring the best sales people, selecting the hottest business names, tag lines, company colours and creating logos.But is this not what brand building is all about? Yes and No.Yes because this is the first half of building a brand and a big NO because this is the smaller half. In a three step brand development continuum where the lowest level is a commodity, second step a label and the highest a brand when you have the best you can achieve with all these efforts is a label.A commodity is an undifferentiated product, service or company. A label is one has identity that is differentiates it from others businesses or product offerings of same kind. But a brand has emotional and psychological connection with a sizable market segment. There is a form of love relationship between the brand and its target customers.Every human being by the mare fact that he has unique finger prints, name, DNA, mannerisms and behaviour is a label. He has an identity. He is different from other men. But Nelson Mandela, Barrack Obama, Billy Graham, Michael Jordan are brands. As long as you define your uniqueness using the physical and biological characteristics you will always be a label. You may be a brand but only to a few. That also applies to businesses.Many entrepreneurs and business owners are working very hard to build labels. They want to bake the sweetest cake, sell the highest quality of furniture, be the consultant with the most tools, be the best doctor in town etc. They talk in terms of lowest price, best quality, good location, fast service etc. They wonder why their business doesn’t grow and hope that by working harder things will be different. The sad truth is that unless and until they are able to make their business brands they will remain small.They need to come to the realization that the vehicle that will carry their businesses to growth is making brands of their products and businesses.Building brands has many advantages to a business but I want to focus only the ones that play the biggest role in driving revenue and profit growth.1. Help Create a Monopoly for your Business: Everyday there are many businesses started and products rolled out in the market with the aim of offering the customer variety of choice. In essence the market is out there for everyone to fight it out to for. Fighting out to be seen, considered and be bought. With a label you have to keep on trying many things to achieve one or more of these objectives.The market forces are always seeking to push any product or company to the lowest level of a brand continuum – a commodity. They push brands to labels and labels to commodities. That is why some brands of yesterday are just labels.Whatever business you are in, you should know it is easier to multiply your profits and revenues if you are a brand rather than a commodity or label. You should therefore look for a way to deal with the market forces that want to push you down. You could either ask the government to declare you as a monopoly or you use the only other alternative of creating a form of monopoly power – create a brand.A brand becomes a tool that aids you in creating and owning your market segment. It helps you become friends with this market. You develop an emotional connection with it. When you own this market then you can unleash the business multiplier machine on it. This multiplier machine operates on the logic that you can only grow your business profits and revenues by getting more people buy more of your products, more often.Labels and commodities have to spend so much to win a new customer, spend even more to keep them and get them to buy more. It is harder and more expensive to unleash the multiplier machine on labels and almost impossible on commodities.2. Growth through new productsIt is very difficult to grow any business beyond a certain point just on one product offering or product line. At some point, even for those who own a particular market for a certain category of products, you will need to add something new in your fold. The reason being that the market tastes, preferences and circumstances are always changing hence they will require new products. Competitors will pursue your customers with a better value propositions. To respond you will need to create new products and services.Majority of SME Owners are innovators who have brought into the market something new. They appreciate the effort, resources and time required to make a new product succeed. Even for large organizations with massive resources it is never easier and there are no guarantees. That is why they build brands which are better equipped to launch a new product. Brand offer some level of success assurance.Without a brand they will have to go through the pains and overcome the countless challenges of new product launch whenever they need to introduce a new flavor, launch a new product, complementing service, open a new store, and add a new feature etcetera. Every time you do this the customer sees you as new. You don’t have a point to leverage on your business experience, market knowledge, capacity, supplier networks etc which you have invested in over time. This heavily limits you chances of success. A brand ensures you the benefits of being an old friend.’NEW ‘as a selling proposition works only for trusted brands. For them NEW is considered innovative and progressive. For labels and commodities ‘NEW’ is viewed as risky and inexperienced. Anything new has to be sold, and as a sales expert I understand selling is tough work worthy doing only when you have to do it.If you are in the technology business you appreciate how fast you have to generate and deliver new products to the market. Without a brand as a vehicle through which you have to deliver your new innovations you are doomed from the start.3. Build Business for the Long TermCommodities experience high rate of ‘child’ mortality. Labels usually a have a life expectancy of their creators. Brands have a life of their own.Every entrepreneur I know starting or running a business has a desire to see his business outlive him. To do this lawyers recommend you register your businesses as limited liability companies and management consultants tell you to create business dependent on systems. This is wise counsel but only to some extent because they help separate your business from your body and mind but you still share the soul.When you give up your soul the body and mind of your business will not live too long after.A brand is the soul of business. It makes it alive. It stops being a robot supported by a legal document. It becomes an organism that can have relationships of its own; it can love and be loved. It has connections with its market, employees, suppliers etc.Many of the big brands today are growing strong without the entrepreneurs who founded them because they are brands not because they are limited liability companies or they have great systems. A branded business is the only form of business that can grow on its own. Any other form will require the passion and genius of the founder to grow it.If you really want to leave an inheritance to your children then need to make your business a brand.These three points are not exhaustive but, if they would push you to be more determined to build brands or even to add a little knowledge on the subject then am happy.Wait for Part 2 where we will discuss how SMEs try to build brands the wrong way and how they can do it right.

Don’t Get Burned By Web Designers

If you bring up the subject of web design with small business people, it wouldn’t take long to find someone who has been burned by a web designer. Perhaps they have even come to the conclusion that a web site is not worth the expense. Let’s look at how and why that happens, and outline some success principles that will help you when you need web design services. Since so many web designers get it wrong, the web design principles that actually work may surprise you.One of the problems with web design is that software programs have made it seem easy to create a web site. If you have the software, it would not take you long to build a web site. There are an abundance of inexpensive templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder, why is that a problem?The process of creating a web site does not end with making it look professional. In fact, that could very well be one of the least important aspects of a web site design. Let’s face it, there are ugly web sites that make a lot of money. Since life is not fair, there are great looking web sites that make little or no money. I’m not saying the professionalism of your web site is not important; I am saying it’s not enough.There is a serious flaw in the web design industry, and small business owners are especially prone to fall victim to it. The problem is that usually, very little business planning goes into a web site design. Too many web designers are more concerned with selling web design than taking the time to build an effective web site.This deficiency stems from the fact that very few web designers are marketing people. Small business people do not have big advertising budgets, so they are easily attracted to the low rates of average web designers. Good marketing means setting priorities and effectively using your resources to accomplish goals.The one element I find seriously missing in web design is the very thing that is fundamentally important; that element is uniqueness. A Unique Selling Point (USP) is one of the basic tenets of marketing. You must answer the questions: why should I buy from you, and, what makes you different from my other choices? If you fail in this area, your web site visitor will not be kind to you. They will leave and not come back; they will probably not tell you why they left either.Read your web site copy to see if it contains another common error. Does it say, “We this,” and, “We that?” Do not “we” on your web site visitors! Your web site copy should speak to the visitor, address their needs, and solve their problem. It must compel them in some way. You need to draw them in and sell them on your solution.When you take notice of how many web sites violate these basic marketing principles above, you will begin to see how you have the opportunity to rise above your competitors. Just think, if the majority of business web sites are violating even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines. For most web sites, search engines account for 80% to 95% of all visitors. However, as important as SEO is, if you have a web site that is not creating sales with the visitors you are already getting, SEO is the wrong priority.The next principle is the one you will probably find the most surprising. People actually read web sites! Yes, they do have a short attention span, and we will look at that point next, but they do read. There have been many studies done to document the way people use web pages. Even though so much attention is given to graphics, the studies show that well over 75% of the time, web page users read the text before they notice graphics.This does not mean that graphics are unimportant. Visual elements are one of the many advantages a web site can provide. When you consider that people use the Internet to seek information, then it does makes sense that they will read your web site’s content. Providing the right information can mean the difference between winning a customer, or surrendering them to your competition.I also promised to cover the short attention span issue. It is often called the 3 second rule. According to web studies, if you cannot capture the attention of your visitor in approximately 3 seconds, that’s how fast they usually leave your web site. I suspect the reason is because so many web sites are such a horrible waste of time, that people’s patience has been worn down. The solution is to have a fast loading page that quickly clues them in that you can solve their problem. If they can “skim” in a few seconds, and you grab their attention, you have successfully drawn them in so they will stay a while.Statistically, it takes 7 visits before you make a sale. If your web site is not done correctly, you will have dismal results because you can’t get them to come back seven times. That is why so many web site owners are disappointed with their success. That is why some web designers provide what seems to be a bargain, while other web designers have to charge more to give you a better value. It takes more time to plan and create a good web site design.The good news is that most of your competitors will go for the bargain and suffer the same fate as everyone else who does not realize the value of an effective web site design. Very few of them will invest the resources needed for success. If you do, you can win. This does not mean you need the big budget of a major corporation, or that it has to be expensive, it just means you need to be willing to do better than average. The rewards are much greater when you stretch beyond the norm.

How To Develop Your New Product Launch Strategy For Massive Paydays

In your quest to launch a successful product in the marketplace, you need a new product launch strategy that will guide you to success. Launching a product requires meticulous planning, coordination and a start-to-finish strategy that will act as your guide as to what to do next. Sure, Murphy’s Law will come into play and things will go wrong, and that’s why having a strategy to keep you on track and focused is even more important.Here’s how you can develop your new product launch strategy to rake in paydays that you never thought possible:Step 1 – Understand Your MarketBefore even creating your product, you need to understand your market’s wants and needs. If you just create a product that you ‘feel’ is going to be a hit, chances are it won’t. You need to study what the market’s problems are, what solutions they are crying out for. You need to understand their habits, their income range, their personalities, and so on. Find out which market you are targeting and study that market so you can come up with a solution to their problem/s.Step 2 – Create Your ProductThere are three options when it comes to having a product you can launch – you can create it yourself, you can outsource it or you can source it. Another consideration is the type of product you are creating. Is it an ebook, video course, software, or a physical tool? You are more likely to create and outsource an information product and source out a physical product from a supplier. Of course, you can also create your own brand new physical product that is sold under your brand. This requires more resources such as money, contacts and expertise.Step 3 – Do A Test LaunchBefore you launch your product to the general public, it is a good idea to do a small test launch first to see if your product idea is viable. In the online space, this can mean doing a launch to only your e-list of subscribers and customers, or even just a sub-list (a section of your list). In the offline world, this often entails launching your product to only a certain geographical area before you launch it statewide, countrywide or even worldwide.Step 4 – Test, Track and TweakTest and track the results of your promotion in your test launch. Things to test include elements of your sales copy such as your headline, call-to-action, colors etc. You can also gather feedback from beta testers or customers from the test launch to improve your product further. Keep tweaking your product offer to improve it before you roll it to the general public.Step 5 – Build RelationshipsRelationships are almost everything in business. If you have relationships with the right people and companies, your company and brand can grow very fast. Before you can rollout your product, you will want to build relationships with potential joint venture partners through contact points like email, Facebook, Skype and even direct mail so they will be more receptive to promoting your product.Step 6 – Roll Out Your ProductOnce all the talking and planning is done, it is finally time to rollout your product. This can involve starting your large-scale advertising campaign and/or having your joint venture partners promote your product to their mailing lists, either online or offline, or even both. A rollout involves using a lot of leverage, either through media channels or through other marketers’ lists. You rollout your product by leveraging on the built-in readers through these channels.Developing your new product launch strategy is not something which you can afford to do in a hurry. Take your time, consider every angle, and your product launch can be a rip-roaring success.

Why So Many Women Love To Wear High Heel Shoes

Women love high heeled shoes. It does not matter what their doctors say about the damage they can do to their feet. Fear of deformities like bunions caused by the foot sliding down into the shoe and cramping the big toe, might cause a woman to wear flats for casual events. For dress-up occasions, she will always come back to high heeled shoes. That is because no other shoe could make her feel sexier.Women do not agree on what should qualify as high heeled shoes. People who are not accustomed to wearing high heeled shoes may feel that a two or three inch heel is plenty high. With a heel of this height, walking and standing are not overly painful. At the same time, women can have some of the aesthetic benefits of wearing high heeled shoes. Some women will buy a pair of heels that are four inches or taller for special occasions. Because these shoes are so uncomfortable, women rarely wear them for long. The main exceptions are people who are in the entertainment industry.One reason women like to wear high heeled shoes is because they like to make themselves taller. Shorter women like to wear high heeled shoes to stand more equal to everyone else. The affect of the taller heels is to make the legs look longer. The length makes legs look supple and sensuous. This illusion is furthered because the definition of the calf muscles stands out. Because high heeled shoes make women’s legs look so shapely, even tall women want to wear them.There are other ways that high heeled shoes make a woman’s body more appealing. They change the whole posture a woman displays. While wearing high heeled shoes, a woman’s curves are more pronounced because of the positions of her derriere and chest. She also walks differently, with her hips moving gracefully. High heeled shoes not only make a women look better. She feels sexier wearing them as well. This can be seen in the confidence that is seen in women who wear high heeled shoes. They move with a smooth sexuality that women in flat soled shoes rarely show.Women wear high heeled shoes in a number of different situations. Parties and nights on the town, of course, are good places to wear heels. Business wear is popular in certain occupations. Bringing an air of feminine authority and visual height, high heeled shoes can make an impact in the boardroom. Yet, the impression is so subtle business associates will probably never know why the feel the way they do.The heels women wear the most are smart black high heeled shoes. Different people prefer different heights, but the lower heels are more common. They can be worn to a larger variety of occasions such as to work, to dinner parties, and even to more reserved events such as church or funerals. The high black heel is the sexiest of the heels. Stiletto heels may be difficult to walk in, but the look is fabulous. Other types of heels, such as the tapered heel or the block heel make the leg look different. Women wear these shoes to be in style and to show a level of sophistication that they never can in flat soled shoes.

Skin Care Advice – What Can You Believe?

Skin care advice is worth its weight in gold when it directs the consumer to all natural skin care products. Healthy and glowing skin can be achieved by using natural skin care products and organic face care products, rather than ones containing synthetic ingredients. Take the time to verify skin care advice to make sure it is based on fact, and not hype.Organic face care moisturizers, lotions, and serums are becoming more and more visible on the shelves of department and drug stores throughout the country. Consumers are more educated about skin care and are more interested in the ingredients of their products than in previous years. The organic face care and skin care industry in general has responded to the consumer demand for more healthful products by offering a wide range of products that will fit almost every budget.There is a lot of hype out there concerning all natural skin care products. So, what skin care advice can you actually believe? When it comes to trusting what you hear and read, the thing to remember is to conduct your own research. Every consumer should be educated about the ingredients that are healthy for the skin. Read the labels on your skin care products to make certain they contain natural ingredients, before purchasing them.With that said, what ingredients should your skin care products contain? Organic face care products and other skin care products such as lotions, serums, cosmetics, anti-wrinkle creams, and shampoos, should contain only holistic and non-synthetic ingredients. When you apply lotion or any other skin care product to your skin, roughly 60% of the ingredients contained in that product will be absorbed through your skin and into your bloodstream. It makes perfect sense then, that the ingredients should be natural and therefore not harmful to our bodies.Keep in mind that skin care advice will come at you from every direction in the form of marketing campaigns. Be educated about your skin care and you’ll be prepared to choose your organic face care and skin care products with the best ingredients.Vitamin E is a powerful antioxidant and will help your skin to battle the aging process. Vitamin E is effective in reducing the look of fine lines; laugh lines, and wrinkles on your skin. This vital ingredient defies the free radicals in the air by protecting your skin and giving the skin a healthy glow.Jojoba oil is another holistic ingredient contained in all natural skin care products, as well as organic face care products. It is essentially a vegetable oil, but its very make up mimics the naturally occurring oil in the skin called sebum, making it an excellent moisturizer for the skin. Skin that is kept moisturized will naturally appear younger and healthier.Many women show their age in and around the eye area. Organic face care products that contain grapeseed oil are a good choice. Research has revealed that grapeseed oil has a healing effect on the skin around the eyes, reducing the appearance of wrinkles and fine lines effectively.So there you have it. Just keep in mind that skin care advice is worth listening to if it directs you to all natural and organic skin care. These are the products that will have holistic and healthy ingredients that will provide results that will impress you.

There is an excessive amount of traffic coming from your Region.

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Where to Find Bespoke ‘Travel and Tour’ Services Online

When it comes to planning your perfect getaway, is it really possible to find a truly personalised holiday package – a travel itinerary that’s been especially curated according to your needs and preferences? Luckily for keen jetsetters and tourists, the answer is a resounding yes.Bespoke holiday providers can be found online by doing a little digging and performing some basic research. This may involve combing customer review sites to find the most reputable service providers, as well as comparing quotations from competing travel agencies. You may also know somebody that can recommend a good company to use.Bear in mind that the best travel and tour providers tend to be located near to where you’re staying. This way, not only will they be able to impart valuable information about the local area, they will also be on hand to help should any problems arise during your visit. Some even provide management staff to help with your daily duties and security.With that in mind, the first thing to consider is what kind of holiday experience you’re looking to have. Are you travelling alone, or with your family or friends, for example? Do you have a romantic city break in mind, or a fun-filled fortnight of activities for the kids to enjoy, with poolside relaxation during the evenings?You will also need to have an idea about to location you wish to visit, as this will help you narrow down your travel company options. Some franchises will specialise in Sandals resort holidays, for example, whereas others may provide travel to the world’s most remote islands, capital cities or beaches – this may require a little research.If you’re open to suggestions about your holiday destination, it’s worth sitting down with an adviser, as they will be able to use their skill and contracts to find you the best deals and a number of location options. This often works out well for those jetting off at the last minute, as there will be an abundance of discounted flight and hotel options available.Once you’ve decided where you want to go, narrow down your online search options according to the dates you wish to fly and the type of accommodation you’re looking for. If you’re travelling with a large party, you may consider renting a private villa for the week, which can generally accommodate up to 27 people (though smaller villas can be found).If you’re planning a more low-key holiday, you may still wish to look at renting privately. This will allow you to enjoy more space and make use of your own facilities. Options may include villas, condos, holiday homes and apartments. Make contact with an agency in the local area and ask them to find you something that suits your budget.If you’re hoping to learn a little about the local culture, it’s a good idea to look into the ‘travel and tour’ options provided by the company you choose. If you have specific places in mind that you would like to see, it’s worth contacting the company to discuss your requirements in detail so they can come up with a personalised itinerary for you.The holiday company you choose should be able to assist you with every detail of the booking process – from organising the most convenient and cost-effective flights, to planning activities for you when you arrive. They may also be able to recommend local restaurants, cultural sites and places to visit, along with a range of other services.Wherever you choose to visit, make sure the company you book your holiday with offers 100% financial protection and are members of the ABTA.

Understanding Payday Loans

Life is a roller coaster ride, isn’t it? We experience vicissitudes of life. Left and right we definitely in need of money to sustain our individual and personal necessities. Aside from this, we are often times tempted with the bargains in the shopping malls and inevitably we spent more than what we expect to have. Exactly, this is true, this happens in reality and this results to financial shortage. Now, where we go? Here we go again, finding possible solution to catch and cover our expenses. And what to do? Are we going to let ourselves experience starvation? Here’s payday loans, a great and helpful source to answer our problem.Let us try to reflect on this, let’s understand what payday loans is.Payday loans let you borrow small amounts of money for as little as a week or a month, but with very high interest rates, which mean it could end up costing far more than you bargained for. These are suitable for someone going through financial crisis. In the event an individual goes bankrupt and is unable to meet the high cost of his utility and medical bills, payday loans can be very helpful. These are given by private lenders or lending institutions in the form of cash advances on Payroll cheques.Let’s take this for instance, in U.K. They let you borrow from £50 to £1,000 for a few days or up to a month until you get paid the following month. Loan companies typically charge up to £30 for every £100 cash loan you borrow for up to 31 days. This may sound reasonable on the face of it, but it equates to an APR (annual percentage rate) of a whopping 2,255%. The idea of payday or cash loans is that they give you access to emergency cash for a short period without you having to go to your bank. However, with such high interest rates borrowing a small amount of money can be very expensive. Isn’t it?Now, applying for a payday loan is easy as lenders make few checks and in some cases credit checks are not carried out at all. However payday loans can be a very expensive way to borrow money. For example, a cash loan of £500 in U.K for 31 days could cost almost £150 in interest – or almost £5 per day.One of the biggest problems with loans is that the following month when the loan is repaid, you may find that you are short of money again and a further loan is needed. In this way the cost of borrowing a small amount of money can increase dramatically. Loan companies have been blamed for getting people into debt problems they are unable to get out of.As a last resort, a payday loan could provide an emergency cash advance for up to a month. However make sure you budget so you can pay the cash advance back within the agreed term and so you don’t have to take out another the following month. Although it’s interest rates are very high, charges vary – shop around to find the best deal on cash loans or try visiting the web and browse on the on line payday loans. Read them with understanding and try to reflect on it.Definitely, payday loans are almost certainly not the only borrowing option. An authorized credit card will be much cheaper. The world is changing dramatically each day, and if you are in financial difficulties, before you borrow money or take out a cash loan, use some debt help tools and search for articles to get information on your situation that could help your finances on the right track.I assure you, aside from payday loans, Saving is one tool to avoid from going into loans which cause you much disgrace, trouble and great financial dilemma.

Creating The Ideal Garden

Gardens and landscapes create the most fantastic mood to make you feel that you are one with nature. A garden or landscape coupled with the twitching of the birds; create that relaxing and peaceful atmosphere that everybody yearns especially if you bogged down by a stressful situation. This is the reason why most people often voyage to their country homes when they get an opportunity to take a couple of weeks from work. Green plants whether eaten or planted for aesthetic purposes have a restorative purpose in the human body and by design we cannot survive without gardens or forests.Over the years people have come to appreciate the need of gardening or landscaping in their office or home compounds. This is evident in the fact that landscapes and garden projects can be witnessed as you drive along the roads in most suburban estates or even office blocks with compounds to spare. Gardening and landscaping does not only have to be a preserve for the rich therefore gardens and landscapes can either be planted on a small or large compound. These gardens range from interior landscapes, hanging gardens, roof gardens, therapeutic gardens, kitchen gardens e.t.c. We shall look at each of these gardens and how they can be implemented in various spaces around your home or office.In urban or city living spaces, you could transform your unattractive rooftop into a work of art with a rooftop garden. A rooftop garden has various functional and recreational benefits which includes food temperature control, architectural enhancements, aesthetic beauty, corridors for insect life and an entertainment space for your guests.Secondly, enclosed environments such as shopping malls or office complex could feast their eyes on interior landscaping. This is the practice of designing, arranging and caring for living plants in enclosed environments. This type of landscaping has a wealth of benefits which include temperature control, improves the air quality by reducing toxins, acts as a noise buffer as well as creating that relaxing mood that you would get in an outdoor garden.Thirdly, if your main objective for creating a garden is purely for aesthetic purposes you could create a hanging garden. The most famous hanging gardens were located in present Iraq and they were so beautiful that they were part of the Seven Wonders of the World. In modern times, hanging gardens can be designed and created on walls, balconies, terraces e.t.cFourth, if you have a large compound you could create a therapeutic garden. This garden needs to be created by an expert because of the purpose it serves. Therapeutic gardens are designed to meet the physical, psychological, social and spiritual needs of people therefore they are often found in hospitals, nursing homes, hospices and outpatient cancer centers.Fifth, your home must have a kitchen garden. This garden can have a space of its own or serve as a centre feature in your landscape garden. A kitchen garden is where you plant cooking herbs and plants such as oregano, rosemary, sage, mint, kale, spinach, tomatoes, onions e.t.cIn conclusion, it is important to do your research and consult a landscape and gardening expert to assist you craft a plan for your garden in order to meet your desired objective.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.