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In your quest to launch a successful product in the marketplace, you need a new product launch strategy that will guide you to success. Launching a product requires meticulous planning, coordination and a start-to-finish strategy that will act as your guide as to what to do next. Sure, Murphy’s Law will come into play and things will go wrong, and that’s why having a strategy to keep you on track and focused is even more important.Here’s how you can develop your new product launch strategy to rake in paydays that you never thought possible:Step 1 – Understand Your MarketBefore even creating your product, you need to understand your market’s wants and needs. If you just create a product that you ‘feel’ is going to be a hit, chances are it won’t. You need to study what the market’s problems are, what solutions they are crying out for. You need to understand their habits, their income range, their personalities, and so on. Find out which market you are targeting and study that market so you can come up with a solution to their problem/s.Step 2 – Create Your ProductThere are three options when it comes to having a product you can launch – you can create it yourself, you can outsource it or you can source it. Another consideration is the type of product you are creating. Is it an ebook, video course, software, or a physical tool? You are more likely to create and outsource an information product and source out a physical product from a supplier. Of course, you can also create your own brand new physical product that is sold under your brand. This requires more resources such as money, contacts and expertise.Step 3 – Do A Test LaunchBefore you launch your product to the general public, it is a good idea to do a small test launch first to see if your product idea is viable. In the online space, this can mean doing a launch to only your e-list of subscribers and customers, or even just a sub-list (a section of your list). In the offline world, this often entails launching your product to only a certain geographical area before you launch it statewide, countrywide or even worldwide.Step 4 – Test, Track and TweakTest and track the results of your promotion in your test launch. Things to test include elements of your sales copy such as your headline, call-to-action, colors etc. You can also gather feedback from beta testers or customers from the test launch to improve your product further. Keep tweaking your product offer to improve it before you roll it to the general public.Step 5 – Build RelationshipsRelationships are almost everything in business. If you have relationships with the right people and companies, your company and brand can grow very fast. Before you can rollout your product, you will want to build relationships with potential joint venture partners through contact points like email, Facebook, Skype and even direct mail so they will be more receptive to promoting your product.Step 6 – Roll Out Your ProductOnce all the talking and planning is done, it is finally time to rollout your product. This can involve starting your large-scale advertising campaign and/or having your joint venture partners promote your product to their mailing lists, either online or offline, or even both. A rollout involves using a lot of leverage, either through media channels or through other marketers’ lists. You rollout your product by leveraging on the built-in readers through these channels.Developing your new product launch strategy is not something which you can afford to do in a hurry. Take your time, consider every angle, and your product launch can be a rip-roaring success.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

When it comes to planning your perfect getaway, is it really possible to find a truly personalised holiday package – a travel itinerary that’s been especially curated according to your needs and preferences? Luckily for keen jetsetters and tourists, the answer is a resounding yes.Bespoke holiday providers can be found online by doing a little digging and performing some basic research. This may involve combing customer review sites to find the most reputable service providers, as well as comparing quotations from competing travel agencies. You may also know somebody that can recommend a good company to use.Bear in mind that the best travel and tour providers tend to be located near to where you’re staying. This way, not only will they be able to impart valuable information about the local area, they will also be on hand to help should any problems arise during your visit. Some even provide management staff to help with your daily duties and security.With that in mind, the first thing to consider is what kind of holiday experience you’re looking to have. Are you travelling alone, or with your family or friends, for example? Do you have a romantic city break in mind, or a fun-filled fortnight of activities for the kids to enjoy, with poolside relaxation during the evenings?You will also need to have an idea about to location you wish to visit, as this will help you narrow down your travel company options. Some franchises will specialise in Sandals resort holidays, for example, whereas others may provide travel to the world’s most remote islands, capital cities or beaches – this may require a little research.If you’re open to suggestions about your holiday destination, it’s worth sitting down with an adviser, as they will be able to use their skill and contracts to find you the best deals and a number of location options. This often works out well for those jetting off at the last minute, as there will be an abundance of discounted flight and hotel options available.Once you’ve decided where you want to go, narrow down your online search options according to the dates you wish to fly and the type of accommodation you’re looking for. If you’re travelling with a large party, you may consider renting a private villa for the week, which can generally accommodate up to 27 people (though smaller villas can be found).If you’re planning a more low-key holiday, you may still wish to look at renting privately. This will allow you to enjoy more space and make use of your own facilities. Options may include villas, condos, holiday homes and apartments. Make contact with an agency in the local area and ask them to find you something that suits your budget.If you’re hoping to learn a little about the local culture, it’s a good idea to look into the ‘travel and tour’ options provided by the company you choose. If you have specific places in mind that you would like to see, it’s worth contacting the company to discuss your requirements in detail so they can come up with a personalised itinerary for you.The holiday company you choose should be able to assist you with every detail of the booking process – from organising the most convenient and cost-effective flights, to planning activities for you when you arrive. They may also be able to recommend local restaurants, cultural sites and places to visit, along with a range of other services.Wherever you choose to visit, make sure the company you book your holiday with offers 100% financial protection and are members of the ABTA.